Commenting on the deal, Dale Poulton, Commercial Director of Bostik UK said: “We’ve worked hard to get this deal in place. We have a proven relationship with this tier of football and believe it’s the ideal platform to generate awareness for our brands. By working closely with the league, we’re confident the new deal will help us achieve great things for the Bostik brand.”
The Leagues’ 3 divisions will be known as the Bostik Premier, the Bostik North, and the Bostik South, and over the next few weeks clubs and fans will see the introduction of the company’s branding into grounds, shirts, websites and other collateral.
Nick Robinson, Chairman of the newly branded Bostik League, concludes: “The Isthmian Football League, now entering its 113th season, has 72 clubs that rely heavily on the financial support that sponsorship generates, and teaming up is certainly welcome news for everyone involved. We are delighted to be linked with such a well-known brand.”
Bostik is a leading global adhesive and sealant specialist in industrial manufacturing, construction and consumer markets. For more than a century, Bostik has been developing innovative solutions that are smarter and more adaptive to the forces that shape people’s daily lives. With global sales rapidly approaching £2 billion, the company employs 4,800 people and has a presence in more than 50 countries. Bostik is an Arkema company.